Bold
and innovative planning.
Providing
the road map to your company’s future.
Superb execution with your goals always in mind.
Achieving success to allow your organization to thrive.
We make things happen for our clients.
Recognition, increased sales, new direction, analysis, product development, and many of the other elements needed to build business in today’s challenging and fast paced marketplace.
Our innovative approaches for marketing and publicizing your products and services, combined with traditional mediums in communications, sales promotion, the Internet, marketing, public relations and planning, move the market to your company and propel your company to the forefront of the industries you cater to...helping you to break all sales records and target goals. We develop programs that create stronger ties with customers, employees, and business partners.
Quality is instilled in the execution of all our plans, programs and materials. We bring creative flair, vigorous standards and boundless energy to every client project.
Our primary objective is to develop -- and execute -- creative marketing, electronic commerce and business development programs for clients that sell -- whether it be ideas, products or services.
Typical Project Works' Assignments Include:
Client List
Project Works specializes in marketing, communications, public relations, business development and strategic planning services to companies looking to influence markets, and increase sales and market share. The foundation of every assignment is research and planning, designed to provide the road map to your company's success.
Our clients include:
Case Histories
At Project Works we make things happen for our clients. Recognition, increased sales, new direction, analysis, product development, and many of the other elements needed to build business in today's challenging and fast paced marketplace.
We help you develop innovative approaches for marketing and publicizing your products and services. We create new methods in combination with traditional mediums in communications, sales promotion, the Internet, marketing, public relations and planning, to move the market to your company.
Our programs are designed to propel your company to the forefront of the industries you cater to ... helping you to break all sales records and target goals. We develop programs that create stronger ties with customers, employees, and business partners.
Quality is instilled in the execution of all our plans, programs and materials. We bring creative flair, vigorous standards and boundless energy to every client project.
Select each of the case histories to see some examples of how we helped our clients achieve marketing success.
Mannington Floors
Establishing Mannington's Brand Name
Today Mannington, Floors for Easy Living, is the number one floor company in the United States. As Mannington's Account Executive, Ms. Mogul was selected to lead Mannington's first agency account team.
Strategic marketing, advertising and public relations programs implemented under Ms. Mogul's leadership for Mannington included: "The Mannington Award" created to gain widespread awareness with the architect and designer markets; a national TV ad campaign that utilized Juliet Prowse and Ed McMahon as spokesmen for Mannington, designed to gain widespread awareness with consumers; and implemented a press relations program with every possible media contact that could benefit Mannington. Weekly press meetings, visits to Mannington's plants and stores and feature article and photo placement with national publications were an important aspect of the plan.
Other aspects of Ms. Mogul's work included: building, increasing and upgrading Mannington's national dealer/distributor network. This was achieved through a comprehensive public relations program.
ScrippsHealth
Leading the Integrated Marketing Communications of San Diego's Healthcare Leader
As the Director-Marketing, Public Relations and Customer Relations, Ms. Mogul was responsible for integrating the marketing, advertising and community relations activities and budgets of 50 different departments and 15 Scripps facilities, to present Scripps Health as a cohesive, premiere brand of healthcare.
During the course of eight years, she developed a successful internal/external marketing team comprised of Scripps public relations staff, and the resources of two design firms, an advertising agency and a public relations agency. An annual marketing communications plan integrated overall corporate goals into action plans for each facility and department.
Through an internal communication plan, every consumer touch point within the Scripps organization understood their contribution to the organization and responsibility to the consumer.
During her tenure, Scripps managed care enrollment grew to 350,000 people, created the 1-800-SCRIPPS customer service center, created widespread awareness for the services of all Scripps entities, and conducted a government relations program.
Her positive relationships with varied internal and external audiences included legislators, healthcare community leadership, physicians, and donors.
Advanced Targeting Systems
Worldwide Announcement of a Targeted Toxin to Eliminate Chronic Pain
Through a targeted press relations program, stirred up interest and national attention to catapult Advanced Targeting Systems, a biotechology firm, to the next level, financially and scientifically.
This is a case history of how great press relations can create widespread awareness for a very small company with great potential. Dozens of press interviews with the client, Douglas Lappi, were conducted leading to premiere news coverage by key media including Newsweek, Dan Rather's evening newscast, San Diego Business Journal, SCIENCE, and other consumer and scientific press concerning the latest research regarding substance P-saporin.
The ultimate goal of the client was to attract national visibility and awareness with a leading pharmaceutical company and/or potential investor. As a result of the media coverage gained, Advanced Targeting System received eight key leads; plus more than 200 people suffering from chronic pained called ATS requesting to be put on a waiting list to participate in clinical trials (to begin within the next two years).
This type of leadership and marketing communications expertise illustrates how Ms. Mogul's capabilities can work for your company. Additional case histories available upon request.
Marketing Coach
You've got the time and you want to try to market your business yourself. You are not a marketing or public relations professional, yet you want to put the best face to your company.
Project Works' Marketing Coach Service is your solution!
By the hour, or by the project, Project Works' marketing guru Leslie Mogul will coach you by telephone, email, or with personal visits. We do the heavy lifting, accomplishing the hard tasks. So, you can execute those marketing elements that feel most comfortable to you.
Interested in learning more?
Contact Leslie directly at Leslie@projectworksmarketing.com.
Project Works' Approach to the Strategic Planning Process
Why a Strategic Plan?
Stategic Planning Process
Planning and budgeting are crucial to the success of an organization. We develop strategic plans for organizations of all types and sizes--small or large, one department or hundreds of facilities, manufacturers to healthcare services.
All our plans provide a focus of of increasing revenues, sales, awareness and efficiencies. Once the plan is complete, we'll help implement it, so your company reaps maximum results.
Contact Leslie@projectworksmarketing.com
if you would like a copy of a sample strategic plan that we've developed for
a client.
I. Assessment
We take a zero-based approach to assessing your organization. That is, we start with no assumptions. You'll get our objective opinion, which is crucial to being able to develop an effective strategic plan.
The first step in the process is to conduct research with your constituents, internal and external audiences, competitive analysis. We utilize a variety of research tools including qualitative and quantitative analysis, personal interviews, primary and secondary research, and demographic information. In addition, we review past and current successes and failures or activities, to determine where you are today.
We prepare a document that provides an overview of the organization, including the challenges within your organization.
II. Mission
If you do not have a mission, we will assist in developing the mission, which helps drive all aspects of the plan. If there is a mission currently, we'll assist you in determining if it needs to be revised.
III. Vision
Where do you intend to direct your business? Together we'll develop a vision for your organization that everyone can work towards.
IV. Objectives
What are the measures of progress toward the vision? We'll quantify and put focus on what needs to be accomplished in the next few months, year or beyond.
V. Strategies/Plans
How does each department and person assist us in meeting the objectives. We assist in integrating all department, division or subsidiary plans together into key priorities tied into the company's goals.
VI. Resource needs
Does your company's resources match the needs? We'll help determine the resources needed to achieve the anticipated results.
VII. Projections
What are the predicted tangible results? We'll help quantify achievable results.
VIII. Challenges
What are the real and perceived challenges meeting the organization? We'll pinpoint and discuss the issues that are key hurdles in your success.
Key Steps for the Top Executive
Your Project Works Team
Our top-notch experienced communication, design, technology, research, marketing, public relations, finance and business development professionals provide overflow work capabilities to understaffed corporate communication's departments, or we assist in getting a department up and running while conducting a search to place the staff.
Meet the Founder
Leslie brings her strategic and creative insight culled from 15 years working in major Philadelphia agencies and representing consumer giants such as Mannington, Tarkett, AMC Jeep Renault, HealthAmerica and DuPont Corian, and business to business companies such as Gelco Space, Glen Gerry Brick, and Nilfisk of America. She created an in-house agency for world-reknown ScrippsHealth that provided marketing and communications services for 15 major healthcare facilities in Southern California. At ORNDA Healthcare, she created revenue-generating businesses such as Bloodless Medicine and Surgery, and Industrial Medicine Clinics. Since 1996, Leslie has focused her energies in helping emerging and established companies bring vision and focus to their business development, communications and marketing.
Strategic Insight
Leslie understands customer behavior, and will create a program designed to motivate them to buy your product or service. She'll create strategic recommendations and orchestrate superior execution of integrated communications, designed to bring you results.
Susan
Communications Expert
Susan brings dynamic perspective to client work by seeking answers in unexpected places. Susan specializes in managing public opinion; facilitating multi-group processes; creating crisis communication plans; handling "damage control" during and after crises; and developing communications and marketing materials. Susan's a former university professor and newspaper editor/publisher has more than 25 years experience providing communications counsel to industry leaders, such as Browning-Ferris Industries, Bell Atlantic, Northern States Power and Honeywell, and to leading firms in law, architecture, engineering, environment and finance.
Robin
Marketing Research Expert
Robin designs and implements research methodologies that guide strategic decisions for increasing market share. She's also a Professor of Marketing at a major San Diego University, which keeps her up to date on new research techniques. Robin performs every type of marketing research available, and her interpretation of the results provides valuable direction for product modification and marketing communication decisions. Her research has helped numerous companies including: Arcoa Industries, Kaiser Permanente, UCSD Healthcare, Braun ThermoScan, Scripps Medical Clinics, Alaris Medical Systems, KPBS, General Instrument, Spectrum Marketing, and LandGrant Development.
Susan
Public Relations Professional
Susan brings to the table the knowledge and fundamentals for quality marketing communications, well-designed, results-oriented collateral materials and well-orchestrated public relations campaigns. She has specific knowledge in the areas of media planning, training and placement, event promotion, community relations, and crisis communications. Susan has been involved with business and product launches including California Center for the Arts, Escondido, Performance Distribution, Museum of Music Making, a museum affiliated with the National Association of Music Makers, Grand Avenue Floral, San Diego Symphony, Performance Distribution and KPBS.
Denise
Digital and Print Media Relations
We believe only someone that has worked for a publication can truly understand how to be successful at gaining the trust of editors, and placing stories with the media. Denise began her editorial career working as a general assignment reporter for the North County Times, a San Diego daily newspaper. Today, Denise works closely with local, regional and national print and digital media to place press releases and articles about our clients, their products and people.
Rob
Design Guru
Rob's design ability is uncanny. He knows the right design solution for the creative assignment. Logo designs, packaging solutions, brochures, direct marketing materials, advertising concepts, web site interface and other visuals, enhance your product or service's ability to tell the story. Rob interprets our strategic thinking into designs you'll love.
Diane
Ecommerce Solutions
Diane brings a unique blend of talents to the Project Works team. Her early career was spent on the "front lines"; of medical education, training, sales, and marketing. Over the last decade, as computer-based and web-based media tools rose to the forefront, Diane learned to convert paper-based education, training, and marketing programs to online programs. Diane employs a "no-nonsense", performance-based, and objectives-based approach to designing and providing ecommerce solutions. Diane's client list includes the US Army Engineer's School, Titan, Camber, Harcourt Brace, Encore Software, Ford Motor Company, and Honda Financial.
Who We Are
We derive a great deal of satisfaction from reaching ever new heights for our clients. Our collaborative approach ensures targeted service, low overhead and cost effective management of your project.
How We Work With Clients
PROJECT WORKS is a marketing, public relations and business development firm providing first class service for first class clients and that only in a first class way.
All of our clients receive the personal attention of our senior manager, Leslie Anne Mogul, MBA. For more than 25 years, she has been creating awareness and quality images for many regional, national and international companies and their products and services.
Quality Control
Our primary objective is to develop -- and execute -- creative marketing, electronic commerce and business development programs for clients that sell -- whether it be ideas, products or services.
To make sure that each program is "on target" we hold a regularly scheduled meeting with our clients and the team members. All conversations/correspondence conducted on behalf of our clients is reported promptly in a Client Contact Report -- daily if necessary.
How We Are Compensated
Based on a client's objectives, we design a plan. The plan usually is executed during several months or an on-going monthly program. The billing is derived from two facets: professional services computed on an hourly rate, and out of pocket expenses.
All elements of a marketing, public relations and business development plan are broken down into time elements. We know how long it takes us to create a questionnaire, interview someone, write a press release, design a web site, place a feature story, design a promotion, write a business or strategic plan, execute a test market. Your plan and budget will be designed with this time element.
Out-of-pocket expenses which cover telephone, fax, duplication, postage, printing and other non-company costs are billed separately. Again, we estimate how much these costs will be. Based on the intensity of the project, out-of-pocket expenses may be billed weekly.
If a client requests additional work, or changes the plan after initial implementation, a revised budget may be provided. We require a client's approval in advance for all expenditures. Payment of our monthly retainer is required at the beginning of each month. Out-of-pocket expenses are to be paid promptly when the invoice is received by the client.
Want to know more?
Call Leslie at 760-746-1927
Email her at Leslie@projectworksmarketing.com
Project Works
Post Office
Box 301395
Escondido, CA 92030
Phone:
760-746-1927
FAX: 760-746-1477