Today Mannington, Floors for Easy Living, is the number one floor company in the United States. As Mannington's Account Executive, Ms. Mogul was selected to lead Mannington's first agency account team.
Strategic marketing, advertising and public relations programs implemented under Ms. Mogul's leadership for Mannington included: "The Mannington Award" created to gain widespread awareness with the architect and designer markets; a national TV ad campaign that utilized Juliet Prowse and Ed McMahon as spokesmen for Mannington, designed to gain widespread awareness with consumers; and implemented a press relations program with every possible media contact that could benefit Mannington. Weekly press meetings, visits to Mannington's plants and stores and feature article and photo placement with national publications were an important aspect of the plan.
Other aspects of of the project included: building, increasing and upgrading Mannington's national dealer/distributor network. This was achieved through a comprehensive public relations program.
