As the Director-Marketing, Public Relations and Customer Relations, Leslie Mogul was responsible for integrating the marketing, advertising and community relations activities and budgets of 50 different departments and 15 Scripps facilities, to present Scripps Health as a cohesive, premiere brand of healthcare.
During the course of eight years, she developed a successful internal/external marketing team comprised of Scripps public relations staff, and the resources of two design firms, an advertising agency and a public relations agency. An annual marketing communications plan integrated overall corporate goals into action plans for each facility and department.
Through an internal communication plan, every consumer touch point within the Scripps organization understood their contribution to the organization and responsibility to the consumer.
During her tenure, Scripps managed care enrollment grew to 350,000 people, created the 1-800-SCRIPPS customer service center, created widespread awareness for the services of all Scripps entities, and conducted a government relations program.
Her positive relationships with varied internal and external audiences included legislators, healthcare community leadership, physicians, and donors.
