Worldwide Announcement of a Targeted Toxin That Can Eliminate Chronic Pain
Through a targeted press relations program, stirred up interest and national attention to catapult Advanced Targeting Systems, a biotechology firm, to the next level, financially and scientifically.
This is a case history of how great press relations can create widespread awareness for a very small company with great potential. Dozens of press interviews with the client, Douglas Lappi, were conducted leading to premiere news coverage by key media including Newsweek, Dan Rather's evening newscast, San Diego Business Journal, SCIENCE, and other consumer and scientific press concerning the latest research regarding substance P-saporin.
The ultimate goal of the client was to attract national visibility and awareness with a leading pharmaceutical company and/or potential investor. As a result of the media coverage gained, Advanced Targeting System received eight key leads; plus more than 200 people suffering from chronic pained called ATS requesting to be put on a waiting list to participate in clinical trials (to begin within the next two years).
This type of leadership and marketing communications expertise illustrates how Ms. Mogul's capabilities can work for your company.
